6 Key Blog Marketing Benefits for Your Business
Are you still wondering why blogging is important? One part of marketing that has been consistent over the last several years, although has changed quite a bit in strategy, is blogging.
In today’s video, I share 6 key blog marketing benefits for your business.
👉 #1 Drive traffic to your website
There are three things you own online — your website, your email database, and your Google My Business.
Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog consistently.
(To watch how to set up a Google My Business account, watch my video: https://youtu.be/SEkBmmSxkqE)
👉 #2 Increase your SEO/ SERP
Google ranks only those pages that are relevant and useful to the users. The QUALITY of your content is key, it doesn’t matter whether you publish a new blog post a week or a month as long as your content is top-notch, engaging, and highly informative.
(To better understand SEO, you can watch my video explaining what SEO is and how it works: https://youtu.be/0sJrOfinbEA)
👉 #3 Position your brand as an industry leader
Your blog is your way to share your ideas and expertise with your target audience. Start to become a true thought leader in your space, and people will come back to your website to get this industry-leading information.
👉 4. Humanises your brand
People do business with people. Blogs humanise your brand and improve the level of trust towards your brand … Write a blog that tells your brand’s story.
(You can check out the storytelling videos here: https://www.youtube.com/watch?v=KiNDL__Jgjw&list=PLFDKaQN3AtXr7lVz_gthviYp0Wl-tub-F)
👉 5. Develop better customer relationships
Now that people trust you, make sure you provide helpful and accurate content. Blogging encourages discussions and knowledge sharing.
👉 6. INCREASES LEADS
Add a lead-generating call-to-action to every blog post. These calls-to-action lead to things like free ebooks or other resources. If you want to create a lead magnet that will generate leads, check out this video https://youtu.be/0hQ22EwhZGE
Video Chapters:
👉 0:00 – Intro
👉 01:39 – #1 Drive traffic to your website
👉 03:41 – #2 Increase your SEO/ SERP
👉 05:20 – #3 Position your brand as an industry leader
👉 06:18 – #4 Humanises your brand
👉 08:19 – #5 Develop better customer relationships
👉 08:41 – #6 Increase Leads
👉 11:45 – Need help with Marketing?
❓ Whether you have any questions or simply want to chat, drop a comment below! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here: https://marketingleap.net/services/
❓ Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business! https://marketingleap.net/marketing-resources/
❓ If you want to learn how to implement different marketing elements in your own business, I have a series of Online Digital Success courses focusing on different marketing elements. These are self-paced courses, so you don’t miss out on the learning! You can learn all about those here https://www.digitalsuccess.global/workshop-calendar.
❓ Prefer structured mentoring? I also offer a 12 week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM! There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here https://bit.ly/digitalsuccess-mentor-program
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